• scroll down for the hooks, why they work, how to correctly apply them to your business, plus examples to get your creative juices flowing

• long press to copy & paste, so you can tailor them to your business

• record your video/ design your carousel. When designing a carousel post, the text hook goes on your cover slide while the verbal hook goes on your next slides, however you deem fit

ALWAYS REMEMBER: high-ticket hooks™ are designed to spark up + give structure to your creativity, not replace it

So please have fun with it.

(🎁 I also added a cool gift you’d love, let me if you do)

HTH 1

One of my clients bagged two 5-figure projects without sales calls using this hook

I’m telling you, this feels simple but that’s why it works

This is not a regular “how to” hook. It does something called “foreshadowing”

There are many ways to foreshadow, but in this case, instead of waiting till the sales conversation to talk about money, we give people an idea of how much it costs to work with you before they book a call

You can be as specific as you want

That way they come prepared

We are not only confirming that you are premium, but also helping your leads feel at ease about investing, even before the call

What’s an aha moment you can give your premium buyer in a tactical way?

Pick a tiny part of what you do, preferably something you’re already talking about in your content and give them a tiny win

For example: web design → web pages → home page → hero section → headline → headline color

What’s a simple mistake they are making with their headline color and what is it costing them?

Note that

Then what’s a simple fix they can try, why does it matters and what do they stand to gain?

That’s all

WEB DESIGNER

Text hook: Delete this color from your headline to stop visitors from leaving

Verbal hook: Coaches pay me at least $15k to design their websites using this color psychology

I want to gatekeep this, but I don’t want you buying traffic to a website that doesn’t convert

BUSINESS CONSULTANT

Text hook: Create this 3-page “google doc” to remove sales calls

Verbal hook: Photographers pay me at least $4k to create this document with them

My clients will get mad that I’m sharing this, but I don’t want you spending hours everyday fake smiling on Zoom when you can send a pdf in minutes

BOOK COACH

Text hook: Use this storytelling technique to avoid boring your readers

Verbal hook: People pay me thousands of dollars to structure their books this way

I don’t want to share it, but I don’t want your readers losing interest after chapter one

Verbal CTA:

If you have not, go to the link in my bio and book a call now, let’s ________ (stop challenge)

Example:

If you haven’t yet, go to the link in my bio and book a call now, let’s build you a website people buy from

HTH 2

This is one of the hooks a client used to call in premium buyers and close 53 out of 58 calls

You see premium buyers put their money where their mouth is

They are investing in things

So the opportunity here is showing them the gap between the investments they are already making and why it’s not bringing in the most returns

That gap is where the sale lives.

What is an investment related to what your work does that your premium buyer has invested in or is planning to?

If you are a website designer, pick Facebook or YouTube ads. If you are a business coach, pick social media marketing

Acknowledge the investment they made, then tell why it’s not working and how your work solves that

WEB DESIGNER

Text hook: Stop buying traffic to a website that doesn’t have this

Verbal hook: This is the heads up no one gives coaches about the Monday they’ll spend $5,000 on YouTube ads finally get hundreds of ideal prospects onto their website only to watch them leave

In that moment you could either blame yourself (which doesn’t solve anything) or you could accept the truth:

“people leave immediately when a website isn’t giving them a clear reason to take the next step”

Here’s what that looks like and what I’d do to fix it

BUSINESS CONSULTANT

Text hook: The OFFER warning photographers don’t get

Verbal hook: No one warns you about the moment you’ll spend $9,000 having your offer rebuilt finally launch the “irresistible” version and get on a sales call with a dream client who says, “I love everything about it, I just need to think about it”

In that moment you could either spiral (which is a waste of precious time) or you could take a deep breath and do this instead

BOOK COACH

Text hook: The STORYSELLING method most authors miss out on (from a professional book coach)

Verbal hook: What no one tells you about the time you’ll spend $7,000 writing your authority book finally publish it, send it to a dream prospect and get a reply saying, “this is such a great book,” instead of, “how do I work with you?”

Verbal CTA:

To the ____ [target audience] ____ [spending money on a fix], make sure [your specific solution]

When you’re ready, I’ll build it for you. Book a call. Link in my bio

Example:

To the coach spending thousands to get traffic to their website

Before you spend another dollar on ads, make sure your website knows what to do with the people you’re paying to bring there

When you’re ready, I’ll build it for you. Book a call. Link in my bio

HTH 3

I noticed this pattern across 4 founders I wrote for last month

The fastest way to activate a premium buyer isn’t always proving you know more

Sometimes it’s showing you discovered something most people haven’t

So you don’t do something most people do

This activates premium buyers because they want different

For example: You now believe a web designer should prioritize conversion over aesthetics

Why?

“What did you discover?”

“What changed your mind?”

“What do you do now that you didn’t before?”

This shows your identity, not just your expertise.

What’s one thing in your business you changed your mind about? Something you used to do vehemently and advice others to do.

Why did you stop? Tell us

WEB DESIGNER

Text hook: “CREATE PROFESSIONAL WEBSITES”

Verbal hook: I stopped advising coaches to make their websites more professional once I realized this

BUSINESS CONSULTANT

Text hook: “STOP SELLING LOW TICKET OFFERS”

Verbal hook: I help photographers launch a high-ticket offer and I used to say low-ticket offers sucked until this happened

BOOK COACH

Text hook: “JUST WRITE THE BOOK”

Verbal hook: I used to tell my clients to just write the damn thing. Well, never again and here’s why

Verbal CTA:

Taking [old action] is great

Taking [new action] is GREATER

That’s the kind of [solution you provide] and we could start [solution] today

Book a call in my bio. I gotchu

Example:

Making a website look more professional is great

Making it turn visitors into buyers is GREATER

And that’s the kind I build for my clients now. We could start building you one today

Book a call in my bio. I gotchu

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